The Challenges Of Digital Marketing Internationalization
For companies of any size, managing digital marketing on a multi-national level comes with unique challenges.
On the one hand the company has to cater to local requirements and consumer needs and behaviours. On the other hand the company has to ensure a consistent brand presence and leverage synergies and efficiencies of scale. Key questions may be (among others):
Centralization vs. localization: What does the global headquarter provide its markets (e.g. technologies, assets)?
How can it safeguard that international services and assets are being effectively adapted and used?
How can it ensure the implementation of new tools even in remote markets?
Which KPIs are useful to steer markets? What can be measured and aggregated to meaningful metrics in global dashboards and reports?
Global Marketing Strategies For Online Marketing
I help your organization to develop strategies and concepts and plan (and lead) projects to build and scale your international digital marketing efforts. I support in evaluating and optimizing existing processes and systems.
This may also mean introducing new tools to improve the communication and collaboration across markets.
I help you to set up and optimize your Digital Marketing:
For a consistent brand presence (across all touchpoints)
For efficient processes in a complex organizational setup
For the goal-oriented collaboration of local market and global headquarter
For more revenue, more reach and more success across markets
Let’s talk about the challenges of your global digital marketing…
Let’s discuss ideas, challenges, opportunities. Over coffee or on the phone. At no charge.
I have been responsible for managing the global Digital Marketing of the leading skincare brand NIVEA for many years. As the Head of Digital Marketing I have gained extensive experience in the setup and strategic steering of global online marketing. I have led the strategy across more than 60 markets and I have overseen the execution and optimization of key marketing initiatives worldwide (e.g. relaunch and roll-out of global brand websites).
As an independent strategy consultant I help companies and brands setup, grow and optimize their digital marketing. Find out more about me on my profile page.
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