Matthias Ihnken
I’m an expert in (international) B2C and B2B Digital Marketing & Sales. Proud father of two living in the most beautiful city of Hamburg. With a passion for digital technology.
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Head of Digital Marketing,
Allianz Trade (Euler Hermes)
Driving Lead Generation and Digital Marketing Transformation for a leading B2B insurance company.
Strategy Consultant Digital Marketing,
Freelance
Providing know-how and strategic/operational support for companies and brands looking to build, grow and optimize their Digital Marketing & Transformation.
International Head of Digital Marketing NIVEA,
Beiersdorf AG
Development & implementation of the global digital marketing strategy for one of the world’s leading skincare brands NIVEA. Strategic leadership, governance and support of 60+ local affiliates, leading a team of seven digital brand managers.
International Digital Marketing Manager NIVEA,
Beiersdorf AG
Leading the user experience of the NIVEA brand websites (including managing global rollouts), consulting and supporting global and local brand teams in the development of digital communication.
Freelance Consultant
Consultancy of brands on eLearning, knowledge management, internal communication and digital marketing and technology.
