Integrating Digital into the overall marketing strategy with a roadmap of prioritized initiatives
Digital marketing objectives and key performance indicators aligned with business goals
From Facebook Ad to Website to Newsletters… an ecosystem of touchpoints defined along the Consumer Journey
The right skillsets in the right setup, breaking down organizational silos to accelerate digital integration. Increasing digital capabilities and know-how across marketing
Integrating marketing technology to support and automate processes, based on marketing teams needs rather than technological possibilities
With an extensive experience in global Digital Marketing I help build and optimize digital initiatives & organization across markets
Ongoing engagement to flexibly address the challenges of your marketing. Deepdive into topics and support as needed. Helping you in taking Digital Marketing to the next level.
Solving specific challenges, supporting in a pitch, re-prioritizing projects, establishing KPIs and measurement.
Want to get more in-depth know-how on a specific Digital Marketing topic? Want to grow your team’s skillset and expertise? I provide custom training for small groups or support in shaping a more long-term training & development program with professional partners.
I have been responsible for managing the global Digital Marketing of the leading skincare brand NIVEA for many years. As the Head of Digital Marketing I have gained extensive experience in the setup and strategic steering of global online marketing.
I have led the strategy across more than 60 markets and I have overseen the execution and optimization of key marketing initiatives worldwide (e.g. relaunch and roll-out of global brand websites).
As an independent strategy consultant I help companies and brands setup, grow and optimize their digital marketing. Find out more about me on my profile page.