About me

Matthias Ihnken

I’m an expert (international) B2C and B2B Digital Marketing & Sales. Proud father of two living in the most beautiful city of Hamburg. With a passion for digital technology.


Veilchenweg 26e
22529 Hamburg

How to get in touch

+49 (0)1523 310 247 0

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2019 – Today

Head of Digital Marketing,
Allianz Trade (Euler Hermes)

Driving Lead Generation and Digital Marketing Transformation for a leading B2B insurance company.

2017 – 2021

Strategy Consultant Digital Marketing,

Providing know-how and strategic/operational support for companies and brands looking to build, grow and optimize their Digital Marketing & Transformation.

2011 / 2017

International Head of Digital Marketing NIVEA,
Beiersdorf AG

Development & implementation of the global digital marketing strategy for one of the world’s leading skincare brands NIVEA. Strategic leadership, governance and support of 60+ local affiliates, leading a team of seven digital brand managers.

2008 / 2001

International Digital Marketing Manager NIVEA,
Beiersdorf AG

Leading the user experience of the NIVEA brand websites (including managing global rollouts), consulting and supporting global and local brand teams in the development of digital communication.

2006 / 2007

Freelance Consultant

Consultancy of brands on eLearning, knowledge management, internal communication and digital marketing and technology.


2000 / 2006

Diplom (equiv. to M.SC.) Educational Science,
Universität Hamburg

Self-set focus on eLearning and Knowledge Management
I worked  on understanding and leveraging new media and technology to enhance human learning and interaction.

For more details see my LinkedIn profile

Matthias Ihnken
Telemannstrasse 58
20255 Hamburg

+49 1523 310 2470

Site built myself with Wordpress and the amazing Yootheme
Images from unsplash

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