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To build, grow and optimize your digital marketing


I’m a Professional Digital Marketing Expert with several years of experience in defining and implementing the digital strategy for a leading international FMCG brand.

I offer consulting and management for companies looking to build, grow, optimize and scale their digital marketing locally, regionally and internationally.


Digital Strategy

Integrating Digital into the overall marketing strategy with a roadmap of prioritized initiatives

Objectives & KPIs

Digital marketing objectives and key performance indicators aligned with business goals 

Ecosystem & Touchpoints

From Facebook Ad to Website to Newsletters… an ecosystem of touchpoints defined along the Consumer Journey

Organization & Capabilities

The right skillsets in the right setup, breaking down organizational silos to accelerate digital integration. Increasing digital capabilities and know-how across marketing 

Technology & Processes

Integrating marketing technology to support and automate processes, based on marketing teams needs rather than technological possibilities



No affiliation with creative agencies or technology providers. I fully commit to provide unbiased advice to my clients

Technology Expertise

With an excellent understanding of  digital technology I can successfully build the bridge between IT and Marketing to drive effective technology implementation

Business / Brand Experience

Working on the corporate side, I know the challenges of implementing change, driving strategy and managing strong brands


I have led strategy development and executed projects across 60+ markets. I am familiar with the complexities and challenges in multi-national, multi-cultural settings


With several years of experience as “Head of Digital Marketing”, I know how to build and lead teams through marketing digitalization


Marketing Internationalization

International Digital Marketing Strategies

I help your organization with implementing the right strategy, the right processes and the best tools for your international Digital Marketing. For more reach, more revenue and more efficiency. Across markets.


Training Concepts & Contents

Digital Marketing Training 1-on-1 or Team

Want to get more in-depth know-how on a specific Digital Marketing topic? Want to grow your team’s skillset and expertise? I provide custom training for small groups or support in shaping a more long-term training & development program with professional partners. 


Email me at

Or schedule a free 30 minute call-back:

About Me

I have been responsible for managing the global Digital Marketing of the leading skincare brand NIVEA for many years. As the Head of Digital Marketing I have gained extensive experience in the setup and strategic steering of global online marketing.
I have led the strategy across more than 60 markets and I have overseen the execution and optimization of key marketing initiatives worldwide (e.g. relaunch and roll-out of global brand websites).
As an independent strategy consultant I help companies and brands setup, grow and optimize their digital marketing. Find out more about me on my profile page.

Matthias Ihnken
Veilchenweg 26e
22529 Hamburg

+49 1523 310 2470

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