WHERE I HELP…
Digital Strategy
Integrating Digital into the overall marketing strategy with a roadmap of prioritized initiatives
Objectives & KPIs
Digital marketing objectives and key performance indicators aligned with business goals
Ecosystem & Touchpoints
From Facebook Ad to Website to Newsletters… an ecosystem of touchpoints defined along the Consumer Journey
Organization & Capabilities
The right skillsets in the right setup, breaking down organizational silos to accelerate digital integration. Increasing digital capabilities and know-how across marketing
Technology & Processes
Integrating marketing technology to support and automate processes, based on marketing teams needs rather than technological possibilities
Technology Expertise
Business / Brand Experience
Working on the corporate side, I know the challenges of implementing change, driving strategy and managing strong brands
Global
I have led strategy development and executed projects across 60+ markets. I am familiar with the complexities and challenges in multi-national, multi-cultural settings
Leadership
With several years of experience as “Head of Digital Marketing”, I know how to build and lead teams through marketing digitalization
International Digital Marketing Strategies
I help your organization with implementing the right strategy, the right processes and the best tools for your international Digital Marketing. For more reach, more revenue and more efficiency. Across markets.
Digital Marketing Training 1-on-1 or Team
Want to get more in-depth know-how on a specific Digital Marketing topic? Want to grow your team’s skillset and expertise? I provide custom training for small groups or support in shaping a more long-term training & development program with professional partners.
About Me
I have been responsible for managing the global Digital Marketing of the leading skincare brand NIVEA for many years. As the Head of Digital Marketing I have gained extensive experience in the setup and strategic steering of global online marketing.
I have led the strategy across more than 60 markets and I have overseen the execution and optimization of key marketing initiatives worldwide (e.g. relaunch and roll-out of global brand websites).
As an independent strategy consultant I help companies and brands setup, grow and optimize their digital marketing. Find out more about me on my profile page.
