The challenges of Digital Marketing internationalization
For companies of any size, managing Digital Marketing on a multi-national level comes with unique challenges.
- Centralization vs. localization: What does the global headquarter provide its markets (e.g. technologies, content, campaigns)?
- How can it safeguard that international services and assets are being effectively adapted and used?
- How can it ensure the implementation of new tools even in remote markets?
- Which KPIs are useful to steer markets? What can be measured and aggregated to meaningful metrics in global dashboards and reports?
I help you set up and optimize your Digital Marketing, so that you:
- understand local market needs and deliver the right support & guidance
- track local market performance & act on results
- create real savings & speed up processes through central services and standards
- provide technology to empower local teams (not limit them)
- ensure a consistent brand presence – everywhere
- help market teams focus on what they can do best: Understand, reach and engage the local consumer
How I help
Whether you are dealing with a handful of markets in Europe or truly managing a brand globally, I help you and your organization improve its Digital Marketing impact through:
- Individual coaching & sparring
- Strategic concepts
- Team workshops
- Management support
So how might I be able to help you?
Let's have a conversation. Let's discuss ideas, challenges, opportunities. At no charge.
About Me
I have been responsible for managing the global Digital Marketing of the leading skincare brand NIVEA for many years. As the Head of Digital Marketing I have gained extensive experience in the setup and strategic steering of global online marketing.
I have led the strategy across more than 60 markets and I have overseen the execution and optimization of key marketing initiatives worldwide (e.g. relaunch and roll-out of global brand websites).
As an independent strategy consultant I help companies and brands setup, grow and optimize their digital marketing. Find out more about me on my profile page.