I help marketing leaders to drive the digital transformation across their global/local market teams. Get independent advice and support on strategy, organization, tech and customer experience.
Whether you are dealing with a handful of markets in Europe or truly managing a brand globally, I help you and your organization improve its Digital Marketing impact through:
Individual coaching & sparring
Strategic concepts
Team workshops
Management support
Global Governance
Strategies & Organization
Review of global internationalization status and opportunities
Analysis of markets and marketing requirements through a Local Market Maturity Analysis
Roadmap and priorization of international projects
Definition of global/local responsibilities
Designing governance processes and guidelines to ensure consistency in brand presentation
Definition of measurable KPIs that help steer market activity
Selection of service providers to establish measurement and dashboard solutions
Tool & Provider Selection
Marketing Technologies & Services
Selection of global systems, tools and services: CMS, CRM, Translation Management, web-analytics etc.
Definition of requirements, managing the selection process
Planning the implementation process and training
Providing pitch support, briefing and steering of service providers
International Management
Processes, Communication & Capabilities
Improving collaboration and communication through relevant tools and processes
Creation of global Content Marketing strategies and processes
Internationalization of Social Media Channels (Facebook, Twitter etc.)
Development or training programs for local and global teams
Website Concept & Roll-Out
Website Internationalization
Concept creation for international websites (multilingual versions or localized mastersites)
Support for pitch, briefing and management of service providers (Agencies, IT)
Strategy & technology adaptation
Support Local Market
Support of the local affiliate in adapting global strategy
Development of local strategy in alignment with global mandatories
Help in adaptation of global systems and processes
Consultancy in decision process (global technologies vs. local solutions)
So how might I be able to help you?
Let’s have a conversation. Let’s discuss ideas, challenges, opportunities. At no charge.
I have been responsible for managing the global Digital Marketing of the leading skincare brand NIVEA for many years. As the Head of Digital Marketing I have gained extensive experience in the setup and strategic steering of global online marketing. I have led the strategy across more than 60 markets and I have overseen the execution and optimization of key marketing initiatives worldwide (e.g. relaunch and roll-out of global brand websites).
As an independent strategy consultant I help companies and brands setup, grow and optimize their digital marketing. Find out more about me on my profile page.
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