{"id":598,"date":"2017-07-04T12:02:16","date_gmt":"2017-07-04T10:02:16","guid":{"rendered":"http:\/\/www.matthiasihnken.de\/about-me\/"},"modified":"2026-04-06T21:43:14","modified_gmt":"2026-04-06T19:43:14","slug":"ueber-mich","status":"publish","type":"page","link":"https:\/\/www.matthiasihnken.com\/de\/","title":{"rendered":"\u00dcber mich"},"content":{"rendered":"<div>\n<p>\u00dcber mich<\/p>\n<\/div>\n<h2>Matthias Ihnken<\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/MatthiasIhnken_HP_AboutMe.jpg\" alt=\"Matthias Ihnken\"><\/p>\n<div>\n<p>Ich bin Digital Marketing Experte sowohl f\u00fcr B2B als auch f\u00fcr B2C. Zudem stolzer Vater von zwei Kindern. Als Norddeutscher in Hamburg gelandet und geblieben.\u00a0<\/p>\n<\/div>\n<h3>Adresse<\/h3>\n<div>\n<p>Veilchenweg 26e<br \/>22529 Hamburg<br \/>Deutschland<\/p>\n<\/div>\n<h3>In Kontakt treten<\/h3>\n<div>\n<p>+49 (0)1523 310 247 0<br \/>contact@matthiasihnken.de<\/p>\n<\/div>\n<h3>Mir folgen<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/matthiasihnken\/\">linkedin<\/a>\n<\/li>\n<li><a href=\"https:\/\/twitter.com\/commkeen\">twitter<\/a>\n<\/li>\n<li><a href=\"https:\/\/www.xing.com\/profile\/Matthias_Ihnken\">xing<\/a>\n<\/li>\n<\/ul>\n<div>\n<p>2019 &#8211; Heute<\/p>\n<\/div>\n<h3>Head of Marketing Acquisition, <br \/><em>Allianz Trade (Euler Hermes)<\/em><\/h3>\n<div>\n<p>Lead Generierung und Digital Marketing Transformation f\u00fcr einen f\u00fchrenden, internationalen B2B Versicherer.<\/p>\n<\/div>\n<hr>\n<div>\n<p>2017 &#8211; 2021<\/p>\n<\/div>\n<h3>Strategieberater Digital Marketing, <br \/><em>Freiberuflich<\/em><\/h3>\n<div>\n<p><span style=\"font-weight: 400;\">Als<\/span><b> unabh\u00e4ngiger Strategieberater<\/b><span style=\"font-weight: 400;\"> helfe ich Unternehmen und Marken beim Aufbau, der Skalierung und der Optimierung ihres Digital Marketing. <\/span><\/p>\n<\/div>\n<hr>\n<div>\n<p>2011 \/ 2017<\/p>\n<\/div>\n<h3>International Head of Digital Marketing NIVEA, <br \/><em>Beiersdorf AG<\/em><\/h3>\n<div>\n<p>Entwicklung und Umsetzung der globalen Digital Marketing Strategie f\u00fcr die f\u00fchrende Hautpflegemarke NIVEA (EMEA, APAC, NORAM, LATAM; 60+ M\u00e4rkte). Planung, Umsetzung und Roll-Out von globalen Projekten.<br \/>Verantwortungsbereiche u.A.: Content &amp; Influencer Marketing, Social Media, Kundenbindungsmanagement (CRM) und Email Marketing, Markenwebseiten, Reporting &amp; Analytics, Customer Journey<\/p>\n<\/div>\n<hr>\n<div>\n<p>2008 \/ 2011<\/p>\n<\/div>\n<h3>International Digital Marketing Manager NIVEA,<br \/><em>Beiersdorf AG<\/em><\/h3>\n<div>\n<p>Entwicklung der User Experience auf den NIVEA und NIVEA MEN Webseiten. Beratung und Unterst\u00fctzung der globalen und lokalen Marketing Teams in der digitalen Kommunikationsentwicklung.<\/p>\n<\/div>\n<hr>\n<div>\n<p>2006 \/ 2007<\/p>\n<\/div>\n<h3>Freiberuflicher Berater<\/h3>\n<div>\n<p><span style=\"font-weight: 400;\">Marketingberatung in den Bereichen eLearning, Wissensmanagement, interner Kommunikation\/Kollaboration sowie digitalem Marketing und Marketingtechnologien.<\/span><\/p>\n<\/div>\n<h1>Ausbildung<\/h1>\n<div>\n<p>2000 \/ 2006<\/p>\n<\/div>\n<h3>Diplom Erziehungswissenschaften, <br \/><em>Universit\u00e4t Hamburg<\/em><\/h3>\n<div>\n<p>Schwerpunkt Erwachsenenbildung mit dem Fokus auf eLearning und Wissensmanagement.<\/p>\n<\/div>\n<h1>F\u00fcr mehr Details siehe mein\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/matthiasihnken\">LinkedIn Profil<\/a><\/h1>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"name\":\"CV\",\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"animation_delay\":false,\"image_position\":\"center-center\",\"image_size\":\"cover\",\"padding_bottom\":\"none\",\"padding_top\":\"large\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,2-3\",\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>\u00dcber mich<\/p>\n\n\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Matthias Ihnken\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_top\":\"remove\",\"title_element\":\"h2\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/MatthiasIhnken_HP_AboutMe.jpg\",\"image_alt\":\"Matthias Ihnken\",\"image_svg_color\":\"emphasis\",\"image_width\":\"200\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Ich bin Digital Marketing Experte sowohl f\u00fcr B2B als auch f\u00fcr B2C. Zudem stolzer Vater von zwei Kindern. Als Norddeutscher in Hamburg gelandet und geblieben.\u00a0<\/p>\n\n\",\"margin_bottom\":\"medium\",\"margin_top\":\"remove\",\"text_style\":\"lead\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Adresse\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Veilchenweg 26e<br \/>22529 Hamburg<br \/>Deutschland<\/p>\n\n\",\"margin_bottom\":\"medium\",\"margin_top\":\"remove\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"In Kontakt treten\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>+49 (0)1523 310 247 0<br \/>contact@matthiasihnken.de<\/p>\n\n\",\"margin_bottom\":\"medium\",\"margin_top\":\"remove\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Mir folgen\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\",\"title_style\":\"h4\"}},{\"type\":\"social\",\"props\":{\"grid\":\"horizontal\",\"grid_column_gap\":\"medium\",\"grid_row_gap\":\"medium\",\"image_height\":20,\"image_svg_inline\":true,\"image_width\":20,\"link_style\":\"\",\"link_target\":true,\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"social_item\",\"props\":{\"link\":\"https:\/\/www.linkedin.com\/in\/matthiasihnken\/\"}},{\"type\":\"social_item\",\"props\":{\"link\":\"https:\/\/twitter.com\/commkeen\"}},{\"type\":\"social_item\",\"props\":{\"link\":\"https:\/\/www.xing.com\/profile\/Matthias_Ihnken\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>2019 - Heute<\/p>\n\n\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_color\":\"muted\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Head of Marketing Acquisition, <br \/><em>Allianz Trade (Euler Hermes)<\/em>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Lead Generierung und Digital Marketing Transformation f\u00fcr einen f\u00fchrenden, internationalen B2B Versicherer.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>2017 - 2021<\/p>\n\n\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_color\":\"muted\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Strategieberater Digital Marketing, <br \/><em>Freiberuflich<\/em>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Als<\/span><b> unabh\u00e4ngiger Strategieberater<\/b><span style=\\\"font-weight: 400;\\\"> helfe ich Unternehmen und Marken beim Aufbau, der Skalierung und der Optimierung ihres Digital Marketing. <\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>2011 \/ 2017<\/p>\n\n\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_color\":\"muted\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"International Head of Digital Marketing NIVEA, <br \/><em>Beiersdorf AG<\/em>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Entwicklung und Umsetzung der globalen Digital Marketing Strategie f\u00fcr die f\u00fchrende Hautpflegemarke NIVEA (EMEA, APAC, NORAM, LATAM; 60+ M\u00e4rkte). Planung, Umsetzung und Roll-Out von globalen Projekten.<br \/>Verantwortungsbereiche u.A.: Content &amp; Influencer Marketing, Social Media, Kundenbindungsmanagement (CRM) und Email Marketing, Markenwebseiten, Reporting &amp; Analytics, Customer Journey<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>2008 \/ 2011<\/p>\n\n\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_color\":\"muted\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"International Digital Marketing Manager NIVEA,<br \/><em>Beiersdorf AG<\/em>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Entwicklung der User Experience auf den NIVEA und NIVEA MEN Webseiten. Beratung und Unterst\u00fctzung der globalen und lokalen Marketing Teams in der digitalen Kommunikationsentwicklung.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>2006 \/ 2007<\/p>\n\n\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_color\":\"muted\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Freiberuflicher Berater\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Marketingberatung in den Bereichen eLearning, Wissensmanagement, interner Kommunikation\/Kollaboration sowie digitalem Marketing und Marketingtechnologien.<\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Ausbildung\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>2000 \/ 2006<\/p>\n\n\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_color\":\"muted\",\"text_style\":\"meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Diplom Erziehungswissenschaften, <br \/><em>Universit\u00e4t Hamburg<\/em>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Schwerpunkt Erwachsenenbildung mit dem Fokus auf eLearning und Wissensmanagement.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"F\u00fcr mehr Details siehe mein\u00a0<a href=\\\"https:\/\/www.linkedin.com\/in\/matthiasihnken\\\">LinkedIn Profil<\/a>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\"}}]}]}]}],\"version\":\"5.0.28\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcber mich Matthias Ihnken Ich bin Digital Marketing Experte sowohl f\u00fcr B2B als auch f\u00fcr B2C. 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Ich unterst\u00fctze durch Beratung, Managementsupport oder durch Sparring in der Strategieentwicklung und Umsetzung. WO ICH HELFE... Entwicklung und Integration des\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1366,"url":"https:\/\/www.matthiasihnken.com\/dynamictest_202401\/","url_meta":{"origin":598,"position":1},"title":"DynamicTest","author":"Matthias","date":"28\/12\/2023","format":false,"excerpt":"About me Matthias Ihnken I'm an expert (international) B2C and B2B Digital Marketing & Sales. Proud father of two living in the most beautiful city of Hamburg. With a passion for digital technology. 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Address Veilchenweg 26e22529 HamburgGermany How to get in touch +49 (0)1523 310 247 0contact@matthiasihnken.de Follow me\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16,"url":"https:\/\/www.matthiasihnken.com\/home\/","url_meta":{"origin":598,"position":3},"title":"Home_oldJuly2018","author":"Matthias","date":"20\/10\/2016","format":false,"excerpt":"To build, grow and optimize your digital marketing STRATEGY CONSULTANT & COACH I\u2019m a Professional Digital Marketing Expert with several years of experience in defining and implementing the digital strategy for a leading international FMCG brand. I offer consulting and management for companies looking to build, grow, optimize and scale\u2026","rel":"","context":"\u00c4hnlicher Beitrag","block_context":{"text":"\u00c4hnlicher Beitrag","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":661,"url":"https:\/\/www.matthiasihnken.com\/international-digital-marketing-strategyconsultancy\/","url_meta":{"origin":598,"position":4},"title":"International Digital Marketing Strategy &#8211; Internationalization","author":"Matthias","date":"23\/11\/2017","format":false,"excerpt":"Strategy Consultancy - Marketing Internationalization GOING GLOBAL The right strategy, the right processes and the best tools for your international Digital Marketing. For more reach, more revenue and more efficiency. Across markets. How I help with internationalization The Challenges Of Digital Marketing Internationalization For companies of any size, managing digital\u2026","rel":"","context":"Mit 1 Kommentar","block_context":{"text":"Mit 1 Kommentar","link":"https:\/\/www.matthiasihnken.com\/international-digital-marketing-strategyconsultancy\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/pages\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":23,"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/pages\/598\/revisions"}],"predecessor-version":[{"id":1384,"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/pages\/598\/revisions\/1384"}],"wp:attachment":[{"href":"https:\/\/www.matthiasihnken.com\/de\/wp-json\/wp\/v2\/media?parent=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}