I'm a strategy consultant for (international) Digital Marketing. Proud father of two living in the most beautiful city of Hamburg. With a passion for digital technology.
Providing know-how and strategic/operational support for companies and brands looking to build, grow and optimize their Digital Marketing & Transformation.
Development & implementation of the global digital marketing strategy for one of the world’s leading skincare brands NIVEA. Strategic leadership, governance and support of 60+ local affiliates, leading a team of seven digital brand managers.
Leading the user experience of the NIVEA brand websites (including managing global rollouts), consulting and supporting global and local brand teams in the development of digital communication.
Consultancy of brands on eLearning, knowledge management, internal communication and digital marketing and technology.
Self-set focus on eLearning and Knowledge Management
I worked on understanding and leveraging new media and technology to enhance human learning and interaction.